What is "Digital Transformation?"
Interesting article to write as I realize how bipolar we are when it comes to being Digital
We all assume that everyone has the same understanding as when it comes to digital transformation and social media. In fact most people think they are already digital.
Your understanding is based on many factors, here are some, although not exclusively:
What does Digital Transformation look like?
For many, being "online" is simply part of everything we do all day long without giving it much thought. We live on our mobiles with the real world sometimes considered a distraction.
This does not mean we are "Digital" or “Social” as we may only be consuming information rather than contributing. For me this is the line in the sand that needs to be understood before moving further.
To be "social", is not to sit in a tree with binoculars watching people as they pass by, or being on Facebook, (as my kids say), "creeping". No, being social is a two way or larger conversation between individuals or groups of people.
Whether this conversation or communication happens in person, over a phone, by voice, by text, by chat, by liking, sharing, commenting or posting...all of these and more are part of living in our social and digital world.
As consumers, (and we are all consumers), we know this as surely as we know how to take our next breath...it's almost an involuntary response at this point.
What do I mean?
Well, if ask you what the latest pandemic statistics are, OR how old Clint Eastwood is...what do you do without so much as a thought?
You "Google" it. As a consumer and an active member of the human race in 2020, that's what you do.
So how does that change when you go to work?
For some, it doesn't, but for most (90+%) it certainly does.
Some of us have been so perfectly conditioned by old habits, / advertising and marketing of old, that we suddenly revert back to the days of i Pod's. Or worse earlier, and completely forget about all of our social skills we learned as active consumers.
Yup, we go right back to all our old ways using emails, PowerPoints, files, documents, endless meetings and company silo's. Not to mention, my favorite, creating disruptive corporate advertising whose days have long since past.
Why is it that as soon as we want to market for our business we forget how much we as consumers despise ads?
Ask yourself why you bought (or want to) that TiVo DVR?
Right... so you could record your favorite shows and skip the ads!
I could go on, but the point is that being social does not change once you begin your day job!
Being social and or digital is about taking all those skills and habits you have developed as a consumer and applying them in your work environment.
Instead of using email, try, Slack, Teams or some other internal online communication tool. Email is to Slack what mail is to email. We've advanced way beyond it and now do things in real time not email time!
Instead of another unproductive meeting in a boardroom where everyone is pulled from where they are to devote precious time to what we all know will go longer than needed...
Why not do what we've all learned because of the Pandemic, set up a zoom or video meeting that can quickly and efficiently get everyone together. This is far more productive and we can actually get things done!
Instead of having your marketing department or agency do up another "why we are the greatest corporate ad"...Why not provide real value-added insight for your customers where they really are ... Facebook, Instagram, Twitter or LinkedIn??
Instead of paying for another sales conference, trade show, unqualified sales travel or out of town sales meetings...Why not use Zoom or video tools to qualify, present demo's, meet with customers and prospects...at a fraction of the cost??
Digital transformation looks like this!
I could go on...but you get the point.
As a consumer, you are a social expert and you are digitally transformed!!
As a business owner, manager, executive, stakeholder or team member...well I'll be nice and just say ... NOT YET!
You can do better.
You can simply take the skills you already have and put them to work for you in your business and not just when you’re a consumer.
Customers, whether they be commercial or retail do not want to see another email or your annoying corporate advertisement. They want you to meet them where they are!
Let us show you how.
Rick Rea &