Written by Rick Rea "Top 1% Endorsed for Advertising in the US" - LinkedIn
Many don't know that only about 1 percent of all headlines get clicked on? Yes that means 99% of our content doesn't get read! Of the 1% that click on your content only about 20% of them read the entire content.
What Do We Need To Do To Get People To Pay Attention To Our Content?
Everyone Wants to Succeed Online and to Know How To Do It!
First off we have so many so called social media experts saying we need High End Video Content or and High End Photography and they put out a list of things come out everyday that these so called experts say we must do.
All I say to those so called experts is "why do those less than classy meme Instagram sites have over 3 million followers..."
You see YouTube Channels that have amazing high end video content and after a year or two still dont have 1,000 followers.
You can imagine the stammering in the room at this point when the so called experts are searching for words.
Take it from somebody that has tracked the analytics and studied content with human behavior for years.
The answer is not those brands and individuals that post content every hour or every half hour on twitter thinking that's the answer. I know first hand as I use to do that as a test on many accounts to see where it was effective. It was just a bunch of noise. What a waste of time, all that content being written and not being read.
It is not about just doing...
It's All About Purpose!
1. You May Not Be Teaching Anyone Anything!
Education, that's right, statistics show and our stats show the "How To" articles recieve way more clicks and engagements and leads than non how to content. Just posting content will not get you there. It is a waste of time and money. One must brand with a purpose and have content that helps and teaches your audience how to use valuable information you share.
Otherwise they have no reason to pay attention.
We all know that is the truth!
See in the images below how much better "How To" educational content performs across the board than non educational content.
"Make Your Content Educational"
2. Your Content is the Same as Everyone Else's In Your Niche
This is why you must do competitive analysis on your content and track how it performs against your competition.
Think about it, why would anyone follow you if your content was or is basically the same as everyone else's.
3. Your Content Has No Real Message
This happens so much and a lot of the time it is when the person writing the content has no passion about the topic.
One must have passion about the topic and be able to have the resources to back it up to make it compelling and stand out.
Sending out motivational quotes won't cut it.
4. You Don't Have a Refined Content Strategy
KPI's (Key Performance Indicators), after all these years of content marketing I'm so surprised by how many are putting out content without a KPI strategy.
Look at these facts: The Content Marketing Institute and Marketing Profs conducted a 2018 survey of B2B marketers. The successful marketers, 62% had a documented content strategy. The unsuccessful marketers, only 16% have a documented content strategy.
I recently heard a major content producer say they don't track any content. I track just about every piece of content and have since about 2009. It is a must if you are going to succeed in today's market. Branding depends on it 100%.
Use a System That Tracks All You Social KPI's - likes, shares, engagements and who in your company shared it and where.
5. You Are Probably Not Following Best Practices.
Filling your twitter posts with lots of hashtags and sharing your Instagram posts to Facebook is not a long term winning strategy.
Think about it, if this is your top strategy how are you going to get the hard things done.
6. Your Content Doesn't Provide Value
Ask yourself this:
Yes, VALUE is huge and it is your job to know what is valuable you your audience.
Get it right and provide great value.
7. You are not reaching out and collaborating enough
Your prospects are not just going to look you up and find you. You must get yourself out there.
Many are just on Facebook and Twitter. You need to engage with your audience on many platforms like Pinterest, LinkedIn and Instagram to just name a few.
8. You Don't Know Your Audience
If your audience isn't engaging with your content you have something wrong. Pay close attention to what your audience is engaging with.
Get rid of the content no one is engaging with.
Produce more content that your audience engages with.
It is that Simple.
9. You Are Not Consistent With Your Content
If your audience likes your content and is engaging with with your content, your audience will expect you to produce engaging content day after day.
If you produce engaging valued content day after day it will produce dividends!
10. You Need To Improve Your SEO
If you are producing content and have poor SEO, you might as well STOP creating content. No one is going to find it.
If your SEO is questionable please hire a consultant or contact us here a Social Selling HQ and do an extensive audit. Then get the SEO in line and produce your content with confidence.
Rick Rea &