Steps to Dominate Your Market
Do you need an SEO & marketing strategy that goes beyond moderate cumulative growth?
Do you want an SEO and marketing strategy that is hard and way more difficult for your competitors to replicate?
Do you want and need an SEO & marketing strategies that set you apart from all your competition?
Then you are in the right place!
With Google having 88.61% of the Search Marketshare and with 1,518,207,412 websites (1.5 BILLION) in the World and In March 2019, over 4.4 million blog posts were published every day.
With that said and needless to say SEO is a must and SEO isn’t enough and you must do many tactics to have a winning strategy in today’s world to dominate.
More than likely you found this article on a social media platform, yes that is a part of SEO today.
To help prove that point, Google “Social Sales Experts”! We should be #1 or 2 Organically on Planet Earth. Without Social Media and the proper SEO Strategies, this couldn’t happen.
Many clients and businesses say, “I have an SEO Plan” or “I have a Marketing Plan or Campaign Plan”. I say awesome… All of which are usually needed.
But, those are just TACTICS… Understand the difference of STRATEGY!
If you are like most people they don’t know the difference, don’t feel bad as I even once thought they were pretty much the same thing once upon a time.
I frequently hear smart people use both words mutually in a conversation despite the fact that they have completely different meanings.
Here’s how I remember the difference between a tactic and a strategy: a strategy is a plan to achieve a specific competitive advantage, while a tactic is a method used to achieve it.
In our world, a tactic may be a marketing campaign or an SEO update, and or the social media posts and employee advocacy programs you implement. Where a Strategy how you need to meld all those tactics together in a way to dominate your market. All working cohesively together.
The Devil is in the Details. So Read On…
Google’s Strategy was to become dominant in the search engine world in order to control or dominate the market. It’s certainly indisputable that they’ve been successful.
Do you see a pattern here?
Major business decisions (tactics) made by Google directly played a part in accomplishing its goal (strategy).
Has anyone put a dent in Google’s “Search” Market Share? The answer is NO! Not even close.
Search Engine Market Share Stats: As of July 2019
Baidu: 0.74% (China Search Engine)
Yandex RU: 0.82% (Russia Search Engine)
Major business decisions (tactics) made by Google directly played a part in accomplishing its goal (strategy).
1. Rethink or flat out get rid of conventional thinking on keyword research and content development but don’t eliminate altogether.
Think, “You sell Software, so you want to rank for ‘Watchers.’”
Absolutely you should work to rank for the term “Watches,” as well as:
Type + Watches
Purpose + Watches
Function + Watches
No matter how many keyword variations you have and implement, you will be only scratching the surface!
One must go way way beyond traditional thinking and identity a greater number of lucrative, relevant topics and questions that people are searching around your products or services.
Most of which will deliver organic traffic faster, with less effort, than the obvious keywords that everyone else is competing for:
Here is a list of a few individualistic tactics to diversify your keyword and questions research to develop your content plan.
A. Answer Questions in Your Blog to Drive Your Content:
(We have software to research your products and services to deliver the top questions people are asking today in your marketplace) Feel free to contact us.
B. Ancillary Products and or Services:
Do your customers use your software as a part of another function?
Do your customers need specific tools or other software to install or use your software?
Does your software require specific data input to function properly?
Did you answer “yes” to any of those questions, you’ve just exponentially multiplied potential topics!
Benefits of producing how-to content on ancillary products and services:
1. Competition shares and links to your content. In my case much of my competition shares and links to my content in this area as it helps their brand in many ways especially since the content helps promote their products and services.
2. Attract visitors earlier in the buying process. Providing more useful searchable information that is shared across all social media platforms, preferably using an employee advocacy social share software across a broader range of topics within your niche and or geography will help you appear more knowledgeable and authoritative with a broader reach.
Using the SEO & marketing industry as an example. In the case of How-To’s, Question Answering Content, Ancillary Products, and services for you could and should produce content will mostly be marketing-related. These products/services needed might include:
You’re probably excited about having your name mentioned in the media. That’s true whether it’s the Local Business News Section to Forbes, The Huffington Post, or even an industry expert publication, and that feeling almost never goes away, plus it can drive revenue.
Like myself, being recognized as:
“Top 1% Endorsed For Advertising in the United States” by LinkedIn and being awarded many industry awards.
“Trust me it never gets old being an industry leader” — Rick Rea
Interview and or research industry leaders! Use this to your advantage.
This method gives you a way to produce outstanding content, the best thing here is to notice and recognize that your interviewees are actually producing most of the content for you!
This method makes you more trustworthy and authoritative in the eyes of your audience.
Facts: Just like this article, it is linked to real results and real statistics and real facts.
If you are like me, reading opinion and theory is just fluff.
I think the most famous quote of Tony Robbins that I remember most is:
One can’t argue with Tony’s success using this method, can we?
Why, because it works!
BONUS: Using this method you actually will rise to their level faster much much faster!
The Bonus Benefits don’t stop there, this method can also help you reach a new, larger audience because the interviewee will share and or link to their own interview. Backlinking is huge and we need that for ranking our websites.
This tactic also gives you a way to add value from the beginning of the relationship. Do not be the one that just calls when you need something, this method separates you from the majority.
Questions to Ask During an Interview:
I highly suggest recording the call, ask permission to do this of course.
Hire a transcriber on Fiverr to type it for you or anyone that can get it done for you in the right format right away. It helps you to be respectful of the interviewee’s time.
Review Competing Products and Services
Sound crazy, not at all!
People love to shop!
Comparison Approach to Value
I will refer to facts again, as the Second Approach to Value is the Comparison Approach. So why not compare…?
You need to know your competition products and services as well as you know your own in most cases.
Writing content in a comparison approach to value is a tremendous opportunity for you, as long as yours are superior in some way.
In fact, this tactic was and is the foundation for one of my most successful campaigns.
Never bash your competitors.
Clearly and objectively explain the differences, highlighting the pros and cons of each choice, allowing visitors to make an educated decision based on the facts. There’s that word again, yes FACTS!
When executing this tactic, you’ll need to produce two levels of content and build both internal and external links to that content.
I’ve found to work well is creating a landing page that provides a general comparison of your products/services to those of your competitors, followed by child pages comparing each feature individually.
Each child page should contain an internal link to the parent page, as well as to the other child pages where relevant
Think About How Customers Search
Friendliness with technology, the generation of mobile devices and the growth of AI (artificial intelligence), how people search has changed dramatically.
Now, instead of opening Google and entering the search phrase like “home builders,” a searcher may literally say, “Hey Siri, Hey Google”, “Which home builder in Fargo ND builds modern-style homes between $300,000 and $400,000?”
Why Voice Search Will Dominate SEO in 2019 and How to Dominate It!
By 2020, 30% of all website sessions will be conducted without a screen.
Great opportunity, for consumers and for business owners.
Searcher and or Home Buyer: Do you really want to go through tons of internet screen pages to find a few home builders who have on hand or build what you’re looking for?
Home Builder: Do you want to answer a bunch of people who are looking for a different style of a house than what you build?
Yes, we spoke to this earlier, we now need a number of relevant questions that people are searching around your products or services.
Searchers are using longer, more complex queries and search engines are using artificial intelligence to analyze the content on your page, along with dozens, hundreds, or even thousands of additional data points to provide a single answer that will most likely satisfy the searcher.
Accomplishing this, you need to get into the heads of your customers. Find out what questions they have. What words do they use when talking about your industry, products or services? Do not use your lingo, you will fail.
How well do they understand industry terminology? Most of the time, not even close.
Get beyond the keywords themselves and get down to the thought process of what they want and or need and why.
For example, while an HVAC company would certainly want to rank for the term “furnace repair,” especially since we’re approaching wintertime here in North Dakota, a query that would bring a potential customer to them earlier in the buying process might be something like, “why does my furnace have a hot smell.” When a searcher finds out that the smell is caused by a few conditions, they’re already on the website of the HVAC company that answered that question.
Who do you think they will call first?
2. Build Your Industry’s Expert Hub
This takes time and works as it requires you to build an entirely new website and fill it with loads of amazing content in order to become a hub for your industry.
Performed successfully, you’ll have the favorable circumstance to hold multiple ranking positions in the search results, you’ll have a robust powerful and relevant and very valuable website to link to your primary website.
You’ll have an autonomous web platform to improve your own authority, expertise, and trust.
You must be extremely careful when linking from one website you own to another website you own, you risk being flagged for manipulative linking practices, potentially damaging both URLs.
Successful Industry Hub Strategy
In order for this strategy to be successful, the new website needs to become the absolute authority in your industry. The idea here is that while continuing to improve your primary website, you will simultaneously build a second website that will contain information and resources like:
You want visitors to be able to find anything related to your industry here. In order to maximize this strategy, you need to give visitors a reason to return frequently and to send other people there.
A members’ directory is a great way to do that!
A social network is an even better way.
You can recycle at least some of the research conducted for content on your primary website, but I would recommend different writers for each website to steer clear of duplication.
3. Be An Influencer — Build Your Personal Brand
It’s easier said than done, right?
You can do it!
if you’re willing to put in the hard work, it’s well worth the effort. Once you’re a recognized industry leader within your target market, you won’t have to work nearly as hard to earn exposure and links. When done successfully, your target market will help to promote you and your company.
I’ll share a perfect example.
My digital career, started when my sweet bride Dawnette showed me how to turn on the computer at a time when there was only dial-up.
Then in March of 2009 I found Twitter and being an IndyCar fan I programmed all the top IndyCar feeds into my Tweeter account so so I had the latest news in one aggregated spot. It made my life much easier than hunting down all the news sites etc. Then I got a call from a reporter one day asking my opinion about IndyCar at the time, I asked, why call me? He said I was the top #IndyCar influencer at the time. I told him the story of what I did and he said, wow that’s a story in itself.
If you follow me Rick Rea on Twitter @RickyRea you will find I’m #1 in a few search categories there as well within my industry niches.
#1 for Advertising on Twitter in my network and Top 1% Endorsed for Advertising on LinkedIn did what for me? See my quote below.
"I have found over the years being an influencer in my fields of focus made it easier for my current and past customers to find me instead of me finding them". — Rick Rea
When your followers see you outrank global verified companies you become a trusted advisor. Now isn’t that what you want and what your clients and prospects want?
Values: Being a trusted advisor is very very important to me and for most of all your clients and prospects. Being on top of the list next to some of the world's most trusted advisors helps your audience know your value and values. Walk the high road!
Being an Influencer is good, but being a Trusted & Endorsed Advisor Influencer is your goal and nothing else will work.
Like the title of this article, how to dominate your market.
Being an influencer is a must of your going to dominate!
Hey, I’m a displaced farmer from North Dakota who was in a special education class in grade school. So if I can do it, you can too!