Why do you act differently with business friends vs. personal friends on social media?

Being Human is just as important at work as it is in our personal lives

Why can't we be FRIENDS?

Why do we forget to be human when we begin working?

I noticed that a funny thing happens to people when they begin working

They forget to be human and begin acting like some kind of worker zombies! 

Most forget how to communicate quickly and easily and slip right back into the 1990’s without even knowing they’ve done it

It’s like we all step into a time machine and go back in time so we can begin to do our work

What do I mean? 

Well, let’s go through just a few of the habits and tools we use when we begin to do our work just to help make the point

By the way for many of us going to work may be going into the kitchen with your laptop these days but we still follow some of these same old patterns

If we are doing a presentation than it’s likely we are using PowerPoint which simply does not provide what we need in today’s online world

In fact we have been using this and other similar tools for so long we have totally forgotten how to tell stories and get people actually interacting with us!
 
Instead, most people are stuck watching our slide presentation just waiting for it to be over!

If we are reaching out to customers we are generally writing an email or trying to reach them by phone
 
If we are doing a report we are generally doing up a separate document that is later emailed out rather than an interactive document that our team can all be working on or have access to online in real-time
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In fact most of the work we do is done using outdated methods with some new features that make us think we are working as teams when in fact we are more like work zombies 

WORKER ZOMBIE!

How to be human at work using Social Media

I could go on with many more examples but the key message here is that we are the same people when we work as when we are off the clock so why do we
suddenly forget how to quickly and easily communicate with our friends and associates? 

Is it true that everyone is on one or more of these Social Media platforms: 

• Mobile / texting
• Facebook & Messenger
• Instagram
• LinkedIn
• Twitter
• Snapchat
• Viber
• WhatsApp 
• Etc, Etc...

So what’s with the email?

I understand WHEN there is an important document to send but this is a small percentage of emails

Further, most emails today have links instead of attachments…

So, why are you calling when you can reach instantly by one of these platforms or others without disrupting them?

For most, this works best and now you can set up a call, or zoom meeting, (if needed), at a time that works

Isn’t this what we do with our friends?

Why would we not do this when we are working?!
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Why do we become work zombies when we clock-in?

Friends in 2020

"Change" is very hard until it's the only choice!

So, Yes it’s true we are all using Zoom and this is a very productive change, but this did not happen voluntarily!

No, it happened because we had no choice but to use it or others like it

Without a major disruptive change, its clear, we simply will not change until we have to
 
Nothing is as difficult as change especially when it’s ingrained into a culture and make no mistake, “Work” has and is a culture
  
So, I challenge you, that the next time you want to do that presentation deck, try another way, maybe a collaborative platform that gets everyone involved in your story?

Maybe even a video of you telling the story is going to have much more impact!

The next time you need to reach that customer that takes days to answer emails and is never available by phone...message them on Facebook, or text them
 
You will be so shocked at what happens next, that you might even do it again!

Thomas Ross / Social Selling Pro Certified

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