Social Media Return on Investment (ROI) is a topic sure to get more attention as more companies slowly but surely learn to leverage the power of “Social Media” for growth.
Moving your organization into the “Social” World is not an easy task.  Social will only have a long term lasting impact if you measure and take action on results.
There are multiple levels of activity that need to be measured in order to know how well you and your company are doing by activating “social” across your organization. Here are some of the more important measurements but this is not all of them.